Retail Website UX

A New Online Retail Experience

The Challenge:

Assess the current buyer experiences on partner websites and create a unique e-commerce website for new store. Additionally, we were tasked to create two unique features that improve the buyer experience.

The Process Part 1

Research & Strategy:

Performed the partner site audit, competitive analysis, stakeholder interviews, customer interviews and run several ideation and strategic workshops. Developed a backlog of updates to differentiate new store from partner and enhance buyer experience on both platforms.

Prototyping:

Created paper sketches, wireframes, and clickable prototypes

Testing:

Conducted remote usability testing

The Process part 2

Visuals

Incorporated user feedback and added in additional features using new branding and usability findings.

Results:

Updated screens and features tested positively and generated excitement for new website release rolling out Fall 2019.

CLIENT NDA CURRENTLY PROHIBITS LINKING TO THE FULL PROJECT